Back to the future with Battery Centre

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Since the invention of the wheel, man has had an insatiable desire to go further and faster. The 20th century saw the dawn of battery-powered movement which jump-started the unprecedented movement of people and ideas. Battery Centre has been at the heart of the South African automotive industry for decades and the evolving brand is gearing up for an exciting new chapter.

Battery Centre has unveiled its new look and the extensive rebrand is being rolled out nationwide. The new look is noticeably different from competitors, in the same way that their values are markedly different from the industry it operates in. The brand is synonymous with outstanding service, free battery tests and a nationwide warranty that motorists can trust and depend on.

“We have come a long way since we first opened our doors nearly 50 years ago,” says Marketing Director, Andrew Webb. “Our brand identity is now taking us to the next level without detracting from our rich, iconic heritage”, says Webb.

The brand’s icon, Sparky, quickly became a household name trusted by millions and has been at the core of the brand journey. Since its inception in 1969, Battery Centre has evolved into a fully-fledged retail battery powerhouse, fuelling industries with innovative technology and placing the customer at the heart of the company. Today, there are 150 Battery Centres nationwide.

With its finger on the mark of innovative technology and a deep commitment to the environment, Battery Centre is the only outlet that offers motorists Raylite batteries. Raylite batteries have cutting edge technology which is trusted by 100% of car manufacturers in South Africa. Raylite is also leading start-stop technology with car batteries that deliver more than 10% cranking current, three times longer cycle life and a nationwide warranty.

Built on the shoulders of giants, Battery Centre is taking the next leap in its journey and is ready to power new inventions and accelerate into the future.

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